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Why carry 51������� Certified Beef?  

Shoppers everywhere are looking for ecolabels and demanding meat from responsibly-managed operations. Consumers want to know how their food is produced, where and by whom, and with what social and ecological consequences. 51�������’s bird-friendly land certification empowers consumers to support grassland conservation across hundreds of thousands of acres in the U.S. 

Retailer Benefits

• Differentiate the meat case with a trusted, third-party eco-certification.
• Meet consumer demand for sustainable and “better-for” products.
• Transparent sourcing from domestic farms and ranches.

Monitoring and Certification

51������� Certified Bird-Friendly ranches are guided by three pillars—habitat management, animal health and welfare, and environmental sustainability—and monitor indicators including birds, plants, soil, and water. After completing a third-party audit, ranches may use the 51������� Certified Bird-Friendly seal on promotional materials and product packaging, communicating to consumers that their purchases support on-the-ground conservation.

Industry experts state that growth in non-traditional beef has grown 25-30 percent annually over the past decade and predict that this growth will continue. Similarly, supply from 51�������-certified ranches is growing, with more than 150 ranches and 4.5 million acres currently under certification. Products are available in 2,000+ retail locations nationwide.